A Chat with Lynn Ferreira: Mastering the Job Market and Supercharging Your Network
Navigating the job market can be tough, but with the right strategies, like networking with industry pros and leveraging your connections, you can turn uncertainty into opportunity.
With extensive experience in non-profit organizations, government consulting, and public education, I have identified that each individual possesses unique core competencies. These versatile skills are applicable across diverse environments. This interview with Lynn Ferreira will explore how such transferable skills can be leveraged effectively within the contemporary job market.
In this chat, I speak with Lynn Ferreira, founder of Sequel Global Partners. Lynn brings vast recruitment experience in various sectors, including nonprofit, pharmaceutical, consumer, IT, cybersecurity, and AI. She provides expert insights on the job market, the value of certifications, and leveraging your network during economic uncertainty.
Meet Lynn Ferreira
Stacie Spragins: Lynn, would you like to introduce yourself and talk about your business?
Lynn Ferreira: Absolutely! I'm Lynn Ferreira, founder of Sequel Global Partners. I've been in the recruiting game for about 15 years, starting in the nonprofit world, then moving into pharmaceutical, consumer, IT, and now specializing in cybersecurity and AI with machine learning. “What I do is beautiful chaos 24/7.”
“What I do is beautiful chaos 24/7.”
Booming Industries
Stacie Spragins: What are some industries or sectors that are currently experiencing growth and hiring despite the political climate and current layoffs?
Lynn Ferreira: Technology is always hiring as it's ever-changing and growing. Beyond that, healthcare, finance, and renewable energy are booming industries that continue to see growth and hiring.
Must-Have Certifications
Stacie Spragins: What types of certifications are important when recruiting?
Lynn Ferreira: It depends on the role. Many companies offer tuition reimbursement and learning courses. For example, project managers might have a Black Belt or PMP certification. In cybersecurity, there are specific security certificates. It's important to take advantage of these opportunities, raise your hand, and ask for support from your company.
In-Demand Skills and Qualifications
Stacie Spragins: What skills or qualifications are most in demand right now, and how can someone highlight them on their resume?
Lynn Ferreira: Keywords are crucial. Highlight specific platforms and tools you’ve used, whether in your skill sets or under your current role. Name-dropping territories or regions you've worked in can also help. Certifications, accounts managed, and cases handled should all be prominently displayed on your resume. Recruiters spend an average of about 8 seconds reviewing a resume, so it's important to make those keywords stand out for a quick overview.
Transitioning to a New Industry
Stacie Spragins: How can someone leverage their existing experience and skills to transition to a new industry role?
Lynn Ferreira: Tailor your resume according to the job you're applying for. Research the company and see what individuals in that position have listed on their LinkedIn profiles. Don’t be afraid to leverage your network and ask for introductions or referrals.
Avoiding Common Mistakes
Stacie Spragins: What are some common mistakes job seekers make during times of economic uncertainty?
Lynn Ferreira: Don’t be deterred by the pay range listed in job postings. Companies often list a wide range, covering entry-level to senior positions. Apply anyway, interview as much as you can, and practice to get better.
The Power of Networking
Stacie Spragins: How important is networking in the current job market, and what strategies can you use to build and maintain your professional connections?
Lynn Ferreira: Networking is huge. Keep in touch with your connections, congratulate them on their achievements, and leverage your network for job referrals. Don’t be afraid to ask for help; people love to help others.
Top Resources and Tools
Stacie Spragins: What resources or tools do you recommend for job seekers looking to stay updated on job openings and industry trends?
Lynn Ferreira: Many companies now actively source talent on LinkedIn, prioritizing referrals and connections over waiting for applicants. To attract recruiters, maintain a professional LinkedIn profile with a clear picture and specific pronouns. Highlight your key achievements, especially if you’ve supported prominent individuals or secured deals with major companies. A well-maintained profile with recent updates can significantly boost your visibility and job prospects. Additionally, keep learning and earning certifications to enhance your skills, and consider contract jobs to expand your network. This approach improves your chances of attracting recruiters' attention.
Final Thoughts
Stacie Spragins: Lynn, do you have any final advice for job seekers?
Lynn Ferreira: Keep learning, stay proactive, and don’t be afraid of rejection. With persistence, you will eventually get your yes. Boost your LinkedIn profile and leverage your network for referrals.
Lynn Ferreira’s insights offer valuable guidance for job seekers in the current market. Highlighting skills, leveraging networks, and maintaining a proactive approach are essential strategies for success. Whether transitioning to a new industry or searching for a new role, Lynn’s advice is invaluable on your journey.
Ready to take your career to the next level? Connect with Lynn Ferreira on LinkedIn and start leveraging your network today!